Very high commissions
Online food delivery companies are notorious for taking high commissions. In fact, these commissions can go as high as 35% per delivery. In the restaurant business, profit margins are not that good enough in this industry, and the commissions may not be viable, even if you consider the benefits you will receive in return.
Loss of relationship with your clients
The difficulties of relying with a 3rd party delivery platform is that you don't have access to your customer information. Can't hold your customer’s contact information such as order details, name, or email – No way for us to learn more about our customers purchasing behavior. You have entrusted our customer data to a 3rd party delivery service. We empower them to do the promotion for us to send offers and promotions about other restaurants or our competitors they are partnered with.
You entrust your customer experience in someone else's hand.
Outsourcing your delivery to 3rd parties service providers means that you have no total control over your client's experience. One big reason why is that you are not directly involved in your customer interactions. What this means to you is that your customer experience and satisfaction is in the hands of 3rd party delivery drivers. For instance, if the order arrived late or no longer warm and nice to eat, your customer handling service will be questioned for the not so good customer experience.
Loss of Branding and Reputation.
When you rely on 3rd parties to promote your restaurant, Clients no longer visit our business site to order. Not only is this negatively affecting our brand’s exposure online, our customers are redirected to a delivery online hub where our competitors are sharing one portal.
Very tight competition
When it comes to competition, 3rd party delivery platforms promote fierce competition and that is exactly the reason why they make money. In order for your business to get more exposure and get higher in the customer search results, you have to pay more. There is more to be concerned about when clients are browsing these applications, they are presented with different choices before making an order. They will compare the menu you are offering with your competitor’s. You surely lose that customer order If your competitor offers a lower price than yours.
Advantages of equipping your own delivery people with electric bikes.
Sometimes, you can want good homemade dishes without wanting to settle in a restaurant. Several solutions are then possible:
- cook yourself;
- traveling to buy a take-out meal;
- have it delivered to your home
- go through external platforms such as UberEATS, Deliveroo, or Menulog
- hire one or more employees to carry out this delivery mission;
- pay an independent provider.
- it is much more environmentally friendly;
- it does not generate noise pollution, which guarantees the restaurant owner peaceful relations with his neighborhood;
- it prevents employees from spending too much energy without being totally inactive: it is proven that having a physical activity is good for health;
- its price is more affordable than a motorcycle
- Saves time, money, planet, job, and life for good health.
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